Privacy Policy
Last Updated: January 2026
New England Kit ("we," "us," "our," or "Company") operates the newenglandkit.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
1. Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and any other information you voluntarily provide through contact forms or account registration.
- Technical Information: IP address, browser type, device type, operating system, and unique device identifiers.
- Cookies and Tracking Data: Information collected through cookies, web beacons, pixels, and similar technologies (see Cookie Policy section below).
- Usage Data: Pages visited, links clicked, time spent on the Site, referral source, and interaction patterns.
2. How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand Site traffic and user behaviour.
- Tracking affiliate referrals and commission calculations for casino partners.
- Improving Site functionality, content, and user experience.
- Sending promotional emails and newsletters (with your consent).
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
3. Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies used include:
- Essential Cookies: Necessary for Site functionality (e.g., session management).
- Analytics Cookies: Track user behaviour to improve Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to casino partners for commission purposes.
- Marketing Cookies: Enable targeted advertising and promotional content.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of analytics tracking by using tools such as the Google Analytics Opt-Out Browser Add-on.
4. Third-Party Links
Our Site contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.
When you click an affiliate link and proceed to a casino partner's website, that operator's privacy policy will govern the collection and use of your data.
5. Your Rights
UK and EU Data Subjects (GDPR): You have the right to:
- Access your personal data and obtain a copy thereof.
- Rectify inaccurate or incomplete data.
- Request erasure of your data ("right to be forgotten").
- Restrict or object to processing of your data.
- Data portability (receive data in a structured, commonly used format).
- Withdraw consent at any time.
US Data Subjects (CCPA): California residents have the right to know, delete, and opt-out of the sale of personal information under the California Consumer Privacy Act.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and resolve disputes. Affiliate tracking data is typically retained for accounting and reconciliation purposes (typically 7 years for financial compliance). You may request deletion of your data at any time, subject to legal and operational requirements.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: newenglandkit.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local data protection authority.